Attend a Free webinar on PPC & Programmatic Advertising

Our Trainer

An IIT Delhi Alumni & Digital Marketing Expert

Co-Founder, DigitalScool

​Key Takeaways from the session:

  • 1
    Understand the PPC ecosystem more deeply
  • 2
    Understand the 'programmatic advertising' & 'media buying'
  • 3
    Learn about the Tools, techniques & Platforms
  • 4
    Certifications and the way forward

WEBINAR TIMING

JUNE 04

Tuesday

(Online Webinar)


TIME LEFT

14
DAYS
14
HOURS
58
MIN
02
SEC

NEXT WEBINAR TIMING

JUNE 08

Saturday

(Online Webinar)

TIME LEFT

18
DAYS
14
HOURS
56
MIN
27
SEC


What you'll learn during the session:
Understanding the PPC Ecosystem
​Ad networks, Publishers and Advertisers
​Programmatic Buying, uses & media
Search vs Display
​Traffic beyond Google
Bidding and Auction system
​Programmatic vs Traditional PPC
AD Marketing Place, Publishers & Advertisers
​DMP or Data Management Platform
​RTB, DSP and SSP
​Programmatic workflow
​First party data vs Third party data
​Targeting: Impression, Audience, customer based
AD fraud detection & counter management

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