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Become an Expert in  PPC & Programmatic Advertising

Our Trainer

Vivek Kumar

An IIT Delhi Alumni & Digital Marketing Expert

Co-Founder, DigitalScool

​Key Takeaways from the session:

  • 1
    23 modules, LIVE classroom and Online Training
  • 2
    24*7 access to Online videos and Course material for self-study
  • 3
    Weekend and Weekdays, Morning and Evening Batches available

WEEKDAYS BATCH STARTS

JUNE 04

Wednesday

(Live Online Course)

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TIME LEFT

14
DAYS
14
HOURS
55
MIN
36
SEC

WEEKEND BATCH STARTS

JUNE 08

Monday

(Live Online Course)

​

TIME LEFT

18
DAYS
14
HOURS
55
MIN
21
SEC
What you'll learn during the session:
​Understanding the PPC Ecosystem
​Ad networks, Publishers and Advertisers
​Programmatic Buying, uses & media
​Search vs Display
​Traffic beyond Google
​Bidding and Auction system
​Programmatic vs Traditional PPC
AD Marketing Place, Publishers & Advertisers
​DMP or Data Management Platform
​RTB, DSP and SSP
​Programmatic workflow
​First party data vs Third party data
​Targeting: Impression, Audience, customer based
​AD fraud detection & counter management
Search Advertising
Display Advertising
Video Advertising
Mobile Advertising
​Shopping or Product Listing ADs
Google Analytics
Facebook Advertising
Linkedin Advertising
Twitter Advertising

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